Senior Product Marketing Manager for Tech Nonprofit
November 11, 2009 10:43 AM
Apply directly with the organization (see link below), but also send me a Mefimail to let me know you're applying. I won't make up lies about you, but I'll be sure the right people see your resume.
TechSoup Global’s Senior Product Marketing Manager is charged with developing and executing successful marketing programs that will extend TechSoup.org’s reach and impact among nonprofits and public libraries in the US. You will provide marketing leadership for TechSoup.org, playing a pivotal role in articulating the value proposition and driving increased engagement among the communities we serve.
This is a full-time position reporting to the Director of Marketing Communications and working closely with TechSoup Global’s senior management.
Who We Are Looking For:
You will be strategic in your approach, rooted in audience research and insight, and extremely innovative. Success in your role will be primarily measured by:
* The quantitative impact of your marketing strategy and implementation, resulting in increased traffic, member acquisition, and engagement.
* Successful implementation of marketing plans through effective leadership and management of direct reports, cross-functional teams, and outside resources.
* Your direct contribution to a culture of collaboration and learning.
What You’ll Do:
Key aspects of this role are:
* Establish marketing goals and strategies related to driving traffic, acquiring new members (501(c)(3) organizations and public libraries), and revenue generation.
* Develop and execute integrated marketing plans, both short and long range, to ensure the revenue growth and expansion of our services.
* Ensure effective evaluation of marketing results and take corrective action to achieve marketing goals within budget.
Job responsibilities:
* Develop and manage traffic generation, member acquisition, and retention programs using appropriate tactics, including SEM, email and direct mail, advertising, promotions, partner and referral marketing campaigns, grassroots and social media marketing activities, conferences, and PR.
* Develop and manage all elements of marketing campaigns, from concept to evaluation.
* Conduct research to better understand the needs of our current and prospective members.
* Evaluate and report results to ensure the timely adjustment of marketing strategy to meet changing market conditions.
* Keep other teams, including Community, Content, Customer Service, Program Management, and Product Implementation informed of all marketing activities to ensure coordination of activities, messages, and resources.
* Work closely with the TechSoup Global Network to assist our partners’ product marketing activities around the world.
* Provide leadership within the Marketing Communications team—provide professional development opportunities, implement best practices, and contribute to a culture of collaboration and learning.
* Represent TechSoup Global externally as appropriate.
Qualifications:
Required skills and attributes:
* At least 8 years of marketing experience, preferably focused on online marketing with an e-commerce or technology company. At least two years in a leadership role.
* Demonstrated experience creating and implementing results-oriented marketing campaigns using tools such as e-mail marketing campaigns, online advertising, search engine marketing, and social media marketing.
* Ability to manage multiple projects and tight deadlines to achieve results.
* Experience using email management and data analysis tools.
* Experience in the development, design, and production of high-quality, effective print, electronic, and email communications.
* Strong copywriting, editing, and communications skills.
* Significant project management experience with proven ability to lead projects from conception to implementation and evaluation.
* Ability to pay attention to detail while maintaining a big-picture perspective.
* Flexible and comfortable working in a fast-paced environment, while maintaining a sense of humor and a positive, solution-oriented attitude.
* Demonstrated interest in and knowledge of the nonprofit sector.
* Passion for the mission of TechSoup Global.
Highly desirable skills:
* E-commerce experience, consistently exceeding established goals.
* Marketing to the nonprofit sector and/or marketing technology.
* Knowledge of technology-related issues that affect nonprofits.
* Experience in developing engaged communities.
* Facility with executive-level consultation, i.e., demonstrated skills in analysis, presentation, and interpersonal interaction.
Other Requirements:
Physical Demands & Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Physical Demands:
* Prolonged telephone duties using handset, headset and computer located at the TechSoup Global facility.
* Prolonged keyboard duties .
* Access, input & retrieve information from a computer to produce typed copy, free of errors, without the assistance of another person.
* Willingness and capacity to work in a cubicle environment at a workstation, and to come and go repeatedly throughout the day as is necessary, to perform various responsibilities .
* Capacity to communicate and enunciate adequately, in person or via telephone, in a manner which can be understood by those with whom the employee is speaking.
* Capability of dialing or otherwise using a telephone to place calls.
* Capacity to pick up, leaf through and read books, files and other materials.
* Willingness and capacity to sit/stand for minimum periods of two hours at a time.
* Capacity to reach forward to a high of 48 inches, to a low of 15 inches, to the side 54 inches and to the low side 9 inches above the floor.
* Ability to lift and/or move up to 20 pounds.
* Ability to load discs and to change settings, devices, fixtures, etc., on various equipment used in and around TechSoup Global.
Work Environment:
While performing the duties of this job, the employee may be exposed to various components of an office environment such as florescent lighting, pollen, dust, recycled air, cooling fans, VDTs, semi-enclosed areas, central heating, seasonal warmer temperatures and office noise.
Application Procedure:
See below.
About TechSoup Global:
TechSoup Global is a nonprofit organization that has been successful in creating a suite of high impact services that facilitate corporate philanthropy and benefit community service organizations in a financially sustainable model. For more than two decades, our mission has been to work toward the day when every community service organization on the planet has access to the technology resources and information they need to achieve their own missions. Founded in 1987, we currently have more than 170 staff members and an annual budget of about $23 million. TechSoup Global helps other nonprofits better serve their missions by acquiring and using technology, implementing web and social networking, and receiving grant funding and product donations.
Working with capacity-building partners across the world, TechSoup Global is actively expanding our program outside the US. We establish partnerships with in-country NGOs to implement our highly effective product donation program, while adapting to local business practices, laws, and cultural imperatives. In the process, we’re building a global network of partners all focused on empowering NGOs through the effective use of technology. We’re in 22 countries to date and adding more each month.
Through our TechSoup Stock website, nonprofits find a broad range of software donated by leading tech companies such as Microsoft, Cisco, Symantec, Intuit, and Adobe, along with content and community resources tailored specifically for a nonprofit audience. To date we have enabled over $1 billion in technology donations world wide.
Based upon the strength of our global network, our expertise in building scalable web systems, our history of working both with donors and with recipient NGOs, and our experience building one of the fastest growing sustainable social enterprises, TechSoup Global was recently selected to build a new service for international philanthropy. Backed by major foundations and key philanthropy sector partners, this new service will create a global database of nonprofits and NGOs, making it easier and less costly for international grantmakers to provide cash grants to social benefit organizations in countries outside the U.S.
TechSoup Global is dedicated to creating and supporting an environment of openness, trust, and fun where people's differences are valued and respected, and where people of diverse backgrounds participate fully in our organization. We believe that the diverse cultures and perspectives of our staff will help us better serve our clients. TechSoup Global is an equal opportunity agency and will not allow discrimination based upon ethnicity, race, color, citizenship, creed, religion, size, weight, height, ancestry, national origin, age, sex, gender, gender identity, pregnancy or childbirth, marital status, domestic partner status, sexual orientation, physical or mental disability, physical or mental handicap, medical condition, AIDS/HIV status, veteran status, or socioeconomic background.
payscale: Negotiable
job type: full-time
TechSoup Global’s Senior Product Marketing Manager is charged with developing and executing successful marketing programs that will extend TechSoup.org’s reach and impact among nonprofits and public libraries in the US. You will provide marketing leadership for TechSoup.org, playing a pivotal role in articulating the value proposition and driving increased engagement among the communities we serve.
This is a full-time position reporting to the Director of Marketing Communications and working closely with TechSoup Global’s senior management.
Who We Are Looking For:
You will be strategic in your approach, rooted in audience research and insight, and extremely innovative. Success in your role will be primarily measured by:
* The quantitative impact of your marketing strategy and implementation, resulting in increased traffic, member acquisition, and engagement.
* Successful implementation of marketing plans through effective leadership and management of direct reports, cross-functional teams, and outside resources.
* Your direct contribution to a culture of collaboration and learning.
What You’ll Do:
Key aspects of this role are:
* Establish marketing goals and strategies related to driving traffic, acquiring new members (501(c)(3) organizations and public libraries), and revenue generation.
* Develop and execute integrated marketing plans, both short and long range, to ensure the revenue growth and expansion of our services.
* Ensure effective evaluation of marketing results and take corrective action to achieve marketing goals within budget.
Job responsibilities:
* Develop and manage traffic generation, member acquisition, and retention programs using appropriate tactics, including SEM, email and direct mail, advertising, promotions, partner and referral marketing campaigns, grassroots and social media marketing activities, conferences, and PR.
* Develop and manage all elements of marketing campaigns, from concept to evaluation.
* Conduct research to better understand the needs of our current and prospective members.
* Evaluate and report results to ensure the timely adjustment of marketing strategy to meet changing market conditions.
* Keep other teams, including Community, Content, Customer Service, Program Management, and Product Implementation informed of all marketing activities to ensure coordination of activities, messages, and resources.
* Work closely with the TechSoup Global Network to assist our partners’ product marketing activities around the world.
* Provide leadership within the Marketing Communications team—provide professional development opportunities, implement best practices, and contribute to a culture of collaboration and learning.
* Represent TechSoup Global externally as appropriate.
Qualifications:
Required skills and attributes:
* At least 8 years of marketing experience, preferably focused on online marketing with an e-commerce or technology company. At least two years in a leadership role.
* Demonstrated experience creating and implementing results-oriented marketing campaigns using tools such as e-mail marketing campaigns, online advertising, search engine marketing, and social media marketing.
* Ability to manage multiple projects and tight deadlines to achieve results.
* Experience using email management and data analysis tools.
* Experience in the development, design, and production of high-quality, effective print, electronic, and email communications.
* Strong copywriting, editing, and communications skills.
* Significant project management experience with proven ability to lead projects from conception to implementation and evaluation.
* Ability to pay attention to detail while maintaining a big-picture perspective.
* Flexible and comfortable working in a fast-paced environment, while maintaining a sense of humor and a positive, solution-oriented attitude.
* Demonstrated interest in and knowledge of the nonprofit sector.
* Passion for the mission of TechSoup Global.
Highly desirable skills:
* E-commerce experience, consistently exceeding established goals.
* Marketing to the nonprofit sector and/or marketing technology.
* Knowledge of technology-related issues that affect nonprofits.
* Experience in developing engaged communities.
* Facility with executive-level consultation, i.e., demonstrated skills in analysis, presentation, and interpersonal interaction.
Other Requirements:
Physical Demands & Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Physical Demands:
* Prolonged telephone duties using handset, headset and computer located at the TechSoup Global facility.
* Prolonged keyboard duties .
* Access, input & retrieve information from a computer to produce typed copy, free of errors, without the assistance of another person.
* Willingness and capacity to work in a cubicle environment at a workstation, and to come and go repeatedly throughout the day as is necessary, to perform various responsibilities .
* Capacity to communicate and enunciate adequately, in person or via telephone, in a manner which can be understood by those with whom the employee is speaking.
* Capability of dialing or otherwise using a telephone to place calls.
* Capacity to pick up, leaf through and read books, files and other materials.
* Willingness and capacity to sit/stand for minimum periods of two hours at a time.
* Capacity to reach forward to a high of 48 inches, to a low of 15 inches, to the side 54 inches and to the low side 9 inches above the floor.
* Ability to lift and/or move up to 20 pounds.
* Ability to load discs and to change settings, devices, fixtures, etc., on various equipment used in and around TechSoup Global.
Work Environment:
While performing the duties of this job, the employee may be exposed to various components of an office environment such as florescent lighting, pollen, dust, recycled air, cooling fans, VDTs, semi-enclosed areas, central heating, seasonal warmer temperatures and office noise.
Application Procedure:
See below.
About TechSoup Global:
TechSoup Global is a nonprofit organization that has been successful in creating a suite of high impact services that facilitate corporate philanthropy and benefit community service organizations in a financially sustainable model. For more than two decades, our mission has been to work toward the day when every community service organization on the planet has access to the technology resources and information they need to achieve their own missions. Founded in 1987, we currently have more than 170 staff members and an annual budget of about $23 million. TechSoup Global helps other nonprofits better serve their missions by acquiring and using technology, implementing web and social networking, and receiving grant funding and product donations.
Working with capacity-building partners across the world, TechSoup Global is actively expanding our program outside the US. We establish partnerships with in-country NGOs to implement our highly effective product donation program, while adapting to local business practices, laws, and cultural imperatives. In the process, we’re building a global network of partners all focused on empowering NGOs through the effective use of technology. We’re in 22 countries to date and adding more each month.
Through our TechSoup Stock website, nonprofits find a broad range of software donated by leading tech companies such as Microsoft, Cisco, Symantec, Intuit, and Adobe, along with content and community resources tailored specifically for a nonprofit audience. To date we have enabled over $1 billion in technology donations world wide.
Based upon the strength of our global network, our expertise in building scalable web systems, our history of working both with donors and with recipient NGOs, and our experience building one of the fastest growing sustainable social enterprises, TechSoup Global was recently selected to build a new service for international philanthropy. Backed by major foundations and key philanthropy sector partners, this new service will create a global database of nonprofits and NGOs, making it easier and less costly for international grantmakers to provide cash grants to social benefit organizations in countries outside the U.S.
TechSoup Global is dedicated to creating and supporting an environment of openness, trust, and fun where people's differences are valued and respected, and where people of diverse backgrounds participate fully in our organization. We believe that the diverse cultures and perspectives of our staff will help us better serve our clients. TechSoup Global is an equal opportunity agency and will not allow discrimination based upon ethnicity, race, color, citizenship, creed, religion, size, weight, height, ancestry, national origin, age, sex, gender, gender identity, pregnancy or childbirth, marital status, domestic partner status, sexual orientation, physical or mental disability, physical or mental handicap, medical condition, AIDS/HIV status, veteran status, or socioeconomic background.
payscale: Negotiable
job type: full-time
This job has been filled.