Meme Analyst / Social Media Strategist
September 28, 2010 9:34 AM

Your Role
We’re looking for strategic and creative counselors who can help companies listen to organic Web culture, recommend strategies and tactics to engage with that culture and then execute the plans they develop. Daily responsibilities include but won't be limited to the following:

• Creating and executing online engagement strategies & tactics for a wide range of companies, working with Ketchum account teams, directly with clients and with other agencies (50%)
• Tracking internet memes and online culture, working with organic Web communities and generating ideas for how brands can add value to Web culture (40%)
• Creating and facilitating trainings / seminars about internet culture and social media for clients and account teams (10%)

This job would be based in Midtown, New York City, but would include travel across Ketchum’s extensive North American network to our various offices and client headquarters.

We can haz skills?
There’s a glut of social media experts out there in the marketing world right now, but we’re not looking for “gurus,” talking heads or self-styled Twitterati. We’re not looking for someone who’s interested in the Internet as a toolkit to help brands, but rather, someone who’s interested in the Internet because they love the organic cultures that it fosters. In other words, we’re looking for someone who:

• Has a demonstrated interest and history of involvement in some meaningful aspect of internet culture
• Is deeply invested in one or more communities of conversation on the Web, and is actively producing content of some kind related to that conversation (e.g., blogging, creating videos, active on forums / discussion boards, etc.)
• Reads voraciously & shares content regularly on the Web
• Shows a strong working knowledge of established & emerging web tools / platforms and how people use them
• Is entrepreneurial, able to self-manage and adhere to deadlines in a fast-paced environment
• Can present complex and aggressive ideas comfortably to conservative companies in a compelling way
• Has strong writing & presentation design skills
• Has 2-5 years experience in some sort of related field. WE DON’T JUST MEAN PR or ADVERTISING. Though we’re interested in talking to you if you come from those worlds, we’re also interested in talking to people with backgrounds in blogging, gaming, journalism, assassin, programming, engineering, music, design…you name it.

About Us
The Bureau of Internet Culture is a group of Web culture fanatics working within Ketchum, a global PR agency, to change the way that brands engage with people on the Internet. Our mission is to free the Web from bad marketing, and our approach is simple: find the natural intersections between what brands want to say and what Web users actually want to talk about. Once we find that intersection, we work backwards to engineer cool ways for brands to add value to organic internet culture. This approach is very different from what most agencies do, which is to find ways for brands to use channels like Facebook and Twitter to simply extract value from Web users.

Unlike the legions of “social media gurus” out there, we’re not just traditional marketers trying to use the internet to make “viral content.” Rather, we come from non-marketing backgrounds, we love internet culture, we want to protect internet culture, we’ve grown up immersed in various online communities and we’ve entered the marketing world to help companies understand the proper role that marketing should play on the Web.

Our clients include Fortune 100 companies like FedEx, IKEA, Nokia, IBM, Sony PlayStation, Hyundai, Frito-Lay, Dr Pepper Snapple Group, Dyson, Chase, Mattel and Kodak (among others)—the Bureau of Internet Culture works with most clients across Ketchum’s network in North America and Europe.

So do you love the internet? Do you love spending your days immersed in Web culture? Do you want to keep that culture safe from bad marketing? If so, then the Bureau of Internet Culture might be a perfect fit!

payscale: Depends on your experience
job type: full-time
posted by jonathanzoomer to Marketing/Advertising/PR 4 users marked this as a favorite

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